I am pleased to again pledge my support to Breast Cancer Now's flagship fundraiser, 'wear it pink,' which will see thousands of people across the UK adding a splash of pink to their outfits on Friday 20 October and raise vital funds for breast cancer research.
Wear it pink takes place during October's Breast Cancer Awareness Month and is now in its 16th year. Over this time it has raised £30 million to fund life-saving breast cancer research - but there is always more to do, so I would encourage everyone to sign up and help raise more funds for this worthwhile cause.
Anyone can take part in wear it pink, which brings together schools, workplaces, and communities. All you need to do is wear something pink, or hold a pink event at home, work, or school, and make a donation to Breast Cancer Now. Whatever you do, you're helping the charity achieve its aim that, if we all act now, by 2050 everyone who develops breast cancer will live.
The fact is, breast cancer is the most common cancer in the UK, and one in eight women will face it in their lifetime. Each year around 11,500 women and 80 men lose their lives to this awful disease.
This is why I'm urging local people to take part in wear it pink in October.
To take part, please visit www.wearitpink.org/2017 for further details, fundraising ideas, and how to register for your free fundraising pack.